Welcome to Checkout Choice!
Price check
The Big Two supermarkets are claiming cheaper grocery prices now today than a year ago.
But our investigation found otherwise.
Coles and Woolworths are locked in a price war, with each supermarket launching big advertising campaigns claiming they've reduced prices on popular grocery items.
In January 2010, Woolworths announced it had reduced the standard shelf price of 3500 grocery products, making them cheaper than they were 12 months ago. This was in addition to the 2000 weekly specials offered by the retailer in-store.
More recently, Coles claimed it had slahsed the price of a basket of household grocery staples by an average of $15, and that its latest pricing campaign featured savings on mroe than 1000 popular products.
|
CHOICE wanted to see if there was any weight to these claims and whether consumers would see much of a change at the checkout, so we grabbed our shopping list and headed to various Coles and Woolworths stores in and around Sydney.
What we found is that although prices of some proucts have been reduced, they will not have much of an impact on your weekly grocery bill.
Read the full story here.
|